Mompreneur OVerwhelm: Why You Need a Brand Affirmation Statement

I see you over there, mama. Burning the candle at both ends, juggling all the kid chaos while trying to hustle on your business dreams. As the school year winds down, you may find yourself wondering what the hell you were thinking, especially if your kids are about to be home with you every day like mine. What if there was a fairly simple solution to your current mompreneur overwhelm?

Deep down, you’re wondering if the endless sacrifices are worth it. When’s the last time you paused to remember why you started this whole entrepreneurial journey? Between packing lunchboxes and spinning a million promotional plates, that initial spark of purpose has likely gotten muddied.

I’ve 1000% been there, friend. We’re coming up on the anniversary of my daughter finishing cancer treatment, and the trauma of those years is awfully fond of rearing its head each Spring. Add that to the end-of-the-year spirit days, special events, sports obligations, and just general chaos…it is too much.

These are the time I most have to remind myself of why I started. That same desperation and grief were once the fuel for my biz. On the hard days, I’d remind myself that I was doing this to create a bigger, braver, more fulfilled life for our family. My “why” kept me centered.  

But man…does that clarity often get eclipsed when you’re just grinding endlessly with no pause? I’ve spent too much time overwhelmed by the heaviness of it all, questioning if I have what it takes, wondering if I can make it work and at what cost.

If that scenario sounds familiar, take a breath – you’re not alone. The solopreneur hustle is RELENTLESS, especially as a mama. Of course you’ll smash into funks and motivation-lulls. We’re human, not robots!

Want to know my trick when I’m feeling exhausted and completely run down? It hasn’t failed me yet.

I revisit my Brand Affirmation Statement. It’s sort of like a personalized /why/ mantra that I crafted to realign with my entrepreneurial goals and vision.

I polled on my Instagram last week and only one person had even heard of a Brand Affirmation Statement! In case you haven’t either, let me explain. A Brand Affirmation Statement is a powerful declaration that captures the core motivation, values, and purpose behind your business as an entrepreneur. It serves as an anchoring reminder of why you started your business and the impact you aim to create through your work.

Unlike a mission or vision statement which outlines what your business does and where it’s headed, a Brand Affirmation Statement is a more personal affirmation. It captures the heart and emotion that fuels your entrepreneurial fire. It’s the North Star that realigns you with your “why” on challenging days. While your mission and vision statements are often shared with others, this is meant to be just for you.

When you cement YOUR specific reasons for climbing uphill as a solopreneur into a clear affirmation, it acts as fuel: a powerful reminder to shake off the heaviness and lean back into your purpose.

I’ve created a free resource to help you craft your own Brand Affirmation Statement. It’s a simple but profound exercise that lets you reconnect with your unique gifts, hopes, and motivations for this wild entrepreneurial ride.

So if the mompreneur overwhelm is sidelining you, pause and invest 15 minutes in this work. Realign with YOUR truth and let that renewed spark recharge you. Your biz is worth it – and so are you!

Here is a link to download the free Brand Affirmation workbook, loves.

I’ve also been talking about “mompreneur overwhelm” a lot over on Instagram. Come follow me and join the conversation there! We’re in this together! Rooting for you always.

With so much love and gratitude,

Am