Part of being a brand new, baby freelancer is building a portfolio that showcases the range of work you do and services you provide. For a field like content writing that encompasses so many different types of projects it has been important for me to utilize and show the depth of my experience and skills. I was presented with an opportunity to help a client with editing and proofreading their website copy so that it best reflected them and their business. I immediately knew it was going to be a pivotal piece in highlighting what I can provide.
Kaitlin Slowik is a Freelance Editor specializing in Indie Romance. She was making some shifts within her business life and wanted her website copy to reflect her new venture while also sounding like her. Kaitlin is no stranger to good writing. Not only is she a skilled writer herself, but she reads books and manuscripts for a living! The girl knows good writing. She also knows the power of editing.
I respect a lot of things about Kaitlin, but one of the biggest things through this whole process was her willingness and ability to ask for help. Kaitlin could have published her writing on her own without an extra set of eyes. However, as an editor herself Kaitlin is keenly aware of how effective and beneficial it can be to run your ideas by someone else. She knew in her gut that her copy wasn’t where she wanted it to be. It felt off. She reached out and we were able to work together to craft copy that did exactly what she wanted it to! Sometimes you just need that extra set of eyes and fresh ideas to make it work.
Working in a google doc I was able to see Kaitlin’s brainstorming and rough drafts. Kaitlin left me a few notes with specific questions she had, areas she was struggling, wording she was tossing around, and concerns she had. I went through and left lots of comments about: sentences I loved, small changes I would make, ways I would adjust wording, ideas I had to add or expand, etc. It was a very collaborative process. I did not go in and just take her copy and rewrite it all for her. I suppose I could’ve. But her ideas were solid and she was on the right track. She just needed me to pull out a little bit extra. It felt like a virtual brainstorming session. And at the end of the day Kaitlin was able to finalize her copy in a way that she could be proud of. I am just so happy to play a small part in helping her dreams become a reality.
This is what Kaitlin had to say about working with me:
I was taking my business in a new direction and just couldn’t get my website copy to shine. I knew what I wanted to say, and how I wanted potential clients to feel when they read it, but I just couldn’t quite get it there. I was frustrated because it didn’t feel like me, and I was worried my brand messaging wasn’t coming through clearly enough to get me new clients.
Kaitlin S.
I sent it to Amber, and within 48 hours she managed to tweak and rewrite what I had to make it so much stronger. She transformed my copy into something that felt like me, and I am so grateful.
Amber is kind in her critiques, meticulous in her edits, and extremely generous with her thoughtful and meaningful comments. She even pointed out how I could utilize conscious language to be more inclusive and sensitive.
Working with Amber was like working with a friend. She is so warm and caring, while still managing to be professional and capable. She provided an expert-level analysis of my brand messaging.
It felt like my web copy was a blurry picture, and Amber helped to bring it into sharp focus. She polished what I had, added what I didn’t know I needed, and supported me through the entire edit and revision process. I’m confident in my brand story and messaging in a way that I didn’t think was possible. Amber absolutely knows what she’s doing, and I’m so glad I was able to work with her!
If you need help editing or proofreading your copy, or if you just need a good old fashioned brainstorming session, let’s set up a discovery call and chat! I would seriously love to help you!
And if you’re in the market for a fiction editor- check out my friend Kaitlin. She is a freaking rockstar.
With so much love and gratitude,
Am